I’ve always loved the idea of designing my own typeface, and after a trip to the Playtype foundry in Copenhagen and having read a few different books and blogs on typeface design, I decided to give it a shot. A serif typeface allowed me more creative freedom, so I decided that would be a great starting point. I’ve been in regular touch with some fantastic typeface designers who have been generous enough to give up some of their time and advice, and am really excited to see it progressing.